Hong Kong AIDS Foundation (HKAF) launched a brand new TV & radio advertisement on “World AIDS Day”(1 December) to enhance public awareness and education of HIV/AIDS. Conveying the simple and clear message of “No more misconceptions. No more discrimination. This is what LOVE is.”, the advertisement tells a romantic love story and shows audiences” that people living with HIV (i.e. those infected with the HIV virus) are still able to have intimate relationships with their partners as long as their own “Undetectable = Untransmittable” level can be reached with HAART treatment and good drug compliance. HKAF also aims to spread its message of “Love with Sextitude” with the advertisement.
“No more misconceptions. No more discrimination. This is what LOVE is.” is the core message the Foundation is striving to convey.
The advertisement, depicting a loving relationship, was filmed by using creative “Animation x Reality” microfilm to switch between virtual and real worlds. It is narrated by the famous Hong Kong artist Ms. Vivian Chow Wai-man. And we are also delighted to have rising stars Mr. Siuyea Lo and Ms. Angel Lam as the main characters of the advertisement.
Watch it on our Youtube Channel: https://www.youtube.com/watch?v=k9cv-Mcepqo
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