We are very pleased to announce that our brand new TV Announcements in the Public Interest (API) will be broadcasted on TVB, Viu TV, Fantastic TV / Cable TV, RTHK and now TV starting tomorrow. This shows our determination to keep the public as informed and up to date yet entertained as possible. We trust with this beautifully-made API co-created by Mindshare, a renowned worldwide media agent, we can rekindle the public’s interest in HIV/AIDS, and more importantly, provide some new concepts about HIV/AIDS, which is also very critical for not only everyone’s sexual health but the wellbeing of HIV patients, U=U.
Conveying the simple and clear message of “No more misconceptions. No more discrimination. This is what LOVE is.”, the advertisement tells a romantic love story and shows audiences that people living with HIV (i.e. those infected with the HIV virus) are still able to have intimate relationships with their partners as long as their own “Undetectable = Untransmittable” level can be reached with HAART treatment and good drug compliance. It is narrated by the famous Hong Kong artist Ms. Vivian Chow Wai-man. And we are delighted to have rising stars Mr. Siuyea Lo and Ms. Angel Lam as the main characters of the advertisement.
Watch it on our YouTube Channel: https://youtu.be/i4uZvhtwYqw
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